The opportunity
McDonald's of Laredo was already active in the community. They hired Sandlot to tell that story on social media and build on the things they were already doing through local campaigns.
What Sandlot did
In addition to managing ongoing social and LSM from idea through execution, Sandlot built tailored local campaigns around priority moments. One example is below.
Ongoing results
Past 6 months. Reported by McDonald's of Laredo from Facebook and Instagram insights.
McCrispy Strips
For the McCrispy Strips launch, Sandlot threw a launch party and partnered with local influencers and media personalities to introduce the product across Laredo.
The creator Reels
Sandlot briefed and managed both creator partnerships, from product angle through approval and posting. Both Reels are published on the creators’ own Instagram accounts.