Case study · Creator Marketing + Local Social Media + PR

How we localized the launch of McDonald's new beverages.

Kansas McDonald's · Beverage Launch
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The opportunity

Kansas Owner/Operators wanted the new beverage launch to feel relevant to different local audiences.

What Sandlot did

Sandlot built a local creator campaign around three distinct Kansas audiences and extended the launch through earned media in Topeka.

What happened

The creator work generated local views and engagement, while earned media extended the campaign through two local television segments.

Results

52,576
Combined Reels and TikTok views
6,119
Likes, comments and shares
2 segments
Local TV, 50,000+ combined estimated viewers

On a $2,000 creator budget: $0.04 per view and $0.33 per engagement. Creator views and estimated television viewers are counted separately.

The creator Reel

Creator Reel · Kansas beverage launch One of the three creator partnerships built for the launch, published on the creator's Instagram account. Sandlot handled creator selection, the product angle, approvals and the posting schedule. View on Instagram ↗

Earned media

A WIBW morning segment in Topeka featuring the new McDonald's beverages on the news desk
Earned media · WIBW, Topeka
A FOX 43 morning segment in Topeka featuring the new McDonald's beverages on the anchor desk
Earned media · FOX 43, Topeka

Restaurant activations

An oversized Sprite Berry Blast cup cutout staked beneath a NEW DRINKS WHO DIS marquee outside the restaurant
Restaurant activation · Sprite Berry Blast
An oversized red McCafe beverage cup cutout staked beneath a NEW DRINKS WHO DIS marquee outside the restaurant
Restaurant activation · McCafe beverage
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