The opportunity
Singelyn Group McDonald's had two tickets to the Bills home opener and wanted to turn them into a campaign that reached beyond a one-off social giveaway.
How it worked
Eligible guests could enter free online. Guests who made a qualifying purchase at a participating restaurant could submit their receipt for an additional entry.
What Sandlot did
Sandlot developed the campaign creative, designed the restaurant flyers and bag stuffers, supported the organization's social promotion and created press releases for the media.
What happened
The campaign earned local and national pickup, with coverage extending through USA Today, Yahoo Sports and MSN.
Results
Source: Critical Mention, September 2, 2026. Audience represents potential online audience, not actual impressions. Publicity value was estimated by Critical Mention using Nielsen and SQAD data.
The campaign, in place
